Cover

Research

Objectives

Programming

Evaluation

Billboard - Looking for ReadyCare

Billboard - Allergies

Magnet

Microsoft Word + Adobe InDesign – Spring 2013

For a senior capstone project for my Public Relations major, we were assigned to create a campaign for the opening of the McLaren ReadyCare in Mount Pleasant. We worked with the marketing department of McLaren to find out their goals for the project, and presented our research, objectives, programming, and evaluation methods to them at the end of the semester.

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