Cover

Research

Objectives

Programming

Evaluation

15 Logo

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Cafeteria Poster

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Microsoft Word + Adobe InDesign – Spring 2013

For a senior capstone project for my public relations major, we were assigned to create a public relations campaign for Target on CMU’s campus. We chose to promote Target’s literacy initiatives, titling it “The 15 Campaign.” The aim was to educate and inspire college students about the importance of reading at least 15 minutes every day.

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