2014 / 4 May

A SHORT FILM BY BEN BRIEND


Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 1385

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 690

Warning: Invalid argument supplied for foreach() in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 697

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 690

Warning: Invalid argument supplied for foreach() in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 697

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 690

Warning: Invalid argument supplied for foreach() in /home/customer/www/caitlincheevers.com/public_html/wp-content/themes/Personage/lib/includes/simple_html_dom.php on line 697

I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn’t appeared in a while.

What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward about the destruction he causes and that matter-of-factness really hits home—especially when Winters literally hits homes. Or cars. Or motorcycles.

  • What music is being used in the background of “Freelance Promotion”? And who has done the voiceover, link to the freelancer?
    Thanks

Comments are now closed.